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MORE THAN A bike shop
DAYS started the way most good things do — with a shed, a few bikes and someone who couldn't stop riding them. Dusty Day built the shop on red-brick walls, timber-slat racks and a big forest mural, with a white "DAYS" sign out front. The idea was simple: sell proper bikes, fix them properly, and grow the people who ride them.
What started as a workshop became a Trek Preferred Retailer, and what started as a shop became a crew. Today DAYS is the coaching partner behind the King's College cycling programme — building the next generation of Garden Route riders from Grade 1 up.
We didn't just want to sell bikes. We wanted to grow riders — kids who'd fall in love with the Garden Route the way we did, and never stop pedalling.
Dusty Day · Founder
THE milestones
Founding
DAYS opens its doors
Dusty Day turns a Voorbaai workshop into a bike shop built on red brick and timber slats.
Trek
Preferred Retailer
DAYS becomes a Trek Preferred Retailer, stocking the full range with workshop backing.
Aug 2026
King's College programme
DAYS launches the cycling and mountain-biking programme at King's College, Grade 1–9.
2026
Garden Route Giro
The DAYS crew lines up for the Garden Route Giro in team kit.
2026
Website launches
The shop goes online — dayscycling.co.za, straight out of Mossel Bay.
DUST moments
GALLERY
